Timeless tales continue to captivate across generations! Partnering with Cheil Worldwide Hong Kong and Cheil Pengtai Beijing, our latest campaign brings to life the enduring charm of Penguin classic books. These beloved stories have passed their magic through the centuries, enchanting readers from various eras.

Title : Hamlet, Alice, Pride and Prejudice
Campaign Name : Timeless Stories
Client (Advertiser) : Penguin Random House
Brand (Product) : Penguin Classic
Agency : Cheil Worldwide Hong Kong / Cheil Pengtai Beijing

Chief Creative Officer : Paul Chan
Executive Creative Director : Lili Jiang
Creative Director : Ivan Au, Woody Hu, Chen Xiao
Copywriter : Paul Chan, Lili Jiang, Nan Yi
Art Director : Ivan Au, Yammi Yeung, Woody Hu, Chen Xiao
Production Company : Illusion CGI Studio